How TrustPedia makes money – Being transparent with our users
In order to keep our Website free for you to use, we generate revenue from the following main sources: affiliation, ad serving and brand coverage . These sources all represent advertising.
Below you will find a more detailed explanation about how each revenue source works. By using our Website, you agree to us receiving and retaining fees from our sources.
Affiliation refers to the companies we partner up with that offer financial services. We may receive money from companies – with whom we have commercial agreements – for referring customers to their platform. In practice this means that if you follow a link or button on TrustPedia that takes you to a Third-Party platform, it could be registered that you came through our Website for which we receive a commission.
Affiliate links could be using an in-text link, in-text button, or a comparison table.
In-text means a “text-only” hyperlink to a certain website (or specific page of it), that our affiliates will embed in content that is of immediate use to their visitors.
A comparison table displays the features of different products against each other, such as features of trading tools, crypto price predictions, or online brokers. A comparison table on our Website may feature companies we are affiliated with. We would like to inform you that this has no bearing on how these products are discussed in our content, nor do we enter into deals with platforms we do not regard to be secure and trustworthy.
Ad serving is a tool that publishers and advertisers can use to build and manage ad campaigns across digital channels, such as a paid-promotion to be displayed in a certain position on our Website. To ensure a clear reading experience, we limit the amount of ads on our Website. However, you may see banned ads or custom ad placement of certain partners on our Website.
A banner ad, or a web banner, is an ad displayed into a web page, that consists of an image (.jpg, .png, .gif) or of a multimedia object. This means that banner ads can be static or animated, depending on the technology used to make them.
Custom ad slots
A custom ad slot has a similar function as a banner advert: to increase customer traffic. This can be done by a partner that pays for their service to be in a higher position alongside our Content.
We may receive money from brand coverage, which means that a brand desires to get their story published to our readers. We maintain the right to decide on covering and/or editing a story, and will only share the story when we feel this could be of your interest. Brand coverage may also include sponsored content and press syndication.
We may receive money from news editorials, which are articles presenting the writer’s or editor’s opinion on an issue. We only cover news editorials when we feel this could be of your interest.
Sponsored content means content that has been paid for. If we display content that has been paid for, this is clearly marked with words such “sponsored” or “promoted” on our Website.
Press syndicates distribute news articles, columns and other features to websites. We may receive fees for covering stories from syndication services, in order to bring you the latest news in regard to any financial or crypto service.