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YASA is a daughter company of Mercedes Benz that focuses on the production, development, and advancement of electric motors and other electronics which need to be powered. YASA was founded in September 2009 by the founder Dr. Tim Woolmer, who is also representative CTO and a holder of many other similar motor technology firms. The CEO of the firm is Juergen Banken. The headquarters is located in Oxford, United Kingdom, where the company was initially launched. Their products are used in a wide range of sectors, including electric vehicles, renewable energy systems, and industrial automation. YASA is considered to be one of the leading performers in the field of electric motor technology. Having the most recent technology in their production sites, YASA has a solid output, with fast production and high-quality products. 

YASA wasn’t founded long ago but still managed to already have significant successes in the branch. Cooperating with big players in the automobile manufacturing industry, YASA got ahead of many other companies in the sector. The products were noticed by Ferrari in 2019, when YASA first implemented its high-performance electric motors, into a hybrid Ferrari car. Shortly after, YASA was acquired by Mercedes Benz in 2021, for the production of e-cars, such as the well-known EQS model, which already had robust success for the company.

Stock Performance

As already mentioned, YASA was bought by Mercedes Benz, so we have to take a look at the Mercedes Benz Group stock (Ticker: MBG) for the historical performance reference, which is currently trading on the XETRA that is the Frankfurt Stock Exchange based in Frankfurt, Germany.

Having some ups and downs since its IPO in 1996, the MBG stock is generally considered a stable value company to own. Taking a look at the last fiscal year, it was a rather neutral year for MBG. The share price fell drastically to a yearly low at EUR 50.19 per share from its previous EUR 69.93 at the beginning of 2023. The stock had its rebound close to the end of 2023 and went up to close to its initial trading price at around EUR 67.04 with a yearly performance of around -2.4%.

The stock surely pushed its price up by starting the production of Electric vehicles, which was supported by YASA with its high-performance electric motors. As most of the companies in the auto manufacturing industry are moving towards being CO2-neutrals producers, Mercedes couldn’t stay behind on this trend.

Financials of MBG

For financial analysis, we will take a look at 3 key factors: the annual income statements, balance sheets, and cash flow statements. Starting with the last few annual statements, we can notice that the overall revenue over the years until 2019 had been on a continuous rise, eventually reaching around EUR 172.8 billion. Unfortunately for MBG, 2020, as in almost every other company, was rather a poor financial year. With a pool-back of 30% in total revenue, it reached EUR 122 billion, after which it experienced a rebound of 10% achieving EUR 133.89 billion. The estimate for fiscal 2023 is a total revenue of EUR 144.25 billion, which would be expected to have a positive outcome for the share price if met by the company.

The gross profit fell from 2018 to 2020 by almost 40% coming to a low of EUR 21 billion by the end of fiscal 2020. MBG experienced a big jump of 45.81% in 2021 achieving EUR 30.7 billion in 2021. The estimate for the end of fiscal 2023 is EUR 38.84 billion, which also gives a positive outlook for the stock price for the start of 2023 if the numbers are in line with expectations.

The net income had been falling over the last few years until 2021 when MBG experienced a massive growth of 534% reaching EUR 23 billion. For 2023 the estimate isn’t that far away from the previous year’s number.

Coming to the balance sheet statements we can see overall positive results. From 2015 until 2019 there was an increasing trend in the results in both the total assets and total equity, although the liabilities had been rising as well. In 2020 there was a decline in all assets, liabilities, and overall equity for the year. The pullback continued also in 2021, apart from the total equity which rose by 17.5%.

The free cash flow has continuously been on a rise, except in 2017. The last report in 2021 was around EUR 20 billion, yet the estimate for 2023 is EUR 14 billion, which is a significant decline. This could slightly affect the overall share price.

Comparing the financial estimates with the technical analysis we can mostly see Neutral/Hold results on the Oscillators and Buy results on the Moving Averages, taking into account 11 different Oscillators and 15 Moving Average indicators. This leads to an overall “Buy” signal with 2 Sell, 9 Neutral and 15 Buy indicators.

MBG risk & reward

Before deciding to invest in any stock, you need to understand the potential risks of investing in the stock market and that you could lose part or all money invested in the stock market. You should be aware of how much money you are ready to lose, so it would be recommended to consider consulting with a financial advisor or professional before investing if you are new to the stock market.

If you decide to buy the stock in the end then you can check with your bank service provider to see if they offer MBG for the investors. Otherwise, you can also use one of the online brokerage platforms such as eToro for which we provide step-by-step guidance below.

Step 1: Account Creation

Once on the eToro’s home page navigate to the sign-up button where you will be asked to provide a username, password, and email address. You will also need to agree to the terms and conditions. After you receive a verification email and verify your email address you will be asked to log in to your account to finalize your profile with other personal information such as phone number for two-factor authentication.

Once done click on the progress bar on the top left corner under the profile picture to finalize all the required information like full name, gender, and birthdate. You will need to fill in all the information and click next after doing so on each page. Provide your address, birthplace, country of citizenship, and identification number in the next steps.

The platform will also test your general knowledge regarding various asset classes and the plan for your investment portfolio with eToro in terms of asset classes and frequency of trading. Other information you will be asked for is regarding your source of income, employment status, and relationship with government authorities. You will then receive a verification message on your mobile.

Step 2: Verify The Account With The ID

Once all the above-mentioned information is provided you will be asked to provide your identity document by taking a photo and uploading it to your account.

Step 3: Deposit Money

Once your identity is verified by the brokerage you will be able to transfer the money from your bank account to your eToro account to be able to trade in stocks.

Step 4: Search MBG

Once the amount you transferred is visible in your eToro account you will be able to search for the Mercedes Benz Group stock by simply typing “MBG” in the search tab.

Step 5: Mercedes Benz Group Share Purchase

Once you click on the Mercedes stock you will be asked to provide the amount that you want to invest in the shares. Choose as appropriate for you and keep in mind that investing in stocks is associated with a risk of losing your invested capital.

Step 6: Manage and keep track of your stock

Doing research and deciding to acquire some shares is just a portion of a successful trade. One of the most important things to do is to give your stocks attention. This means that you need to keep an eye out for important events and general news about the stock’s performance, financial and technical analysis and to name a few. So, you need to keep your eye on new opportunities, risks, and rewards that might be associated with your portfolio as a whole.


YASA established in 2009 and headquartered in Oxford, United Kingdom is a company that specializes in the production of electric motors and other electronics. YASA is considered to be one of the leading performers in the field of electric motor technology which was probably the reason why YASA was acquired by Mercedes Benz Group in 2021, after which it was tradeable under MBG on the German XETRA stock exchange. The stock had a solid performance, as Mercedes is one of the leading companies in the auto manufacturing industry. Having good results in financial statements in the previous few fiscals, MBG is considered a robust long-term investment, for people who don’t expect big ROIs in the near term and are willing to hold to gain long-term capital appreciation.

Combining the forces of the YASA technology for electric vehicles and Mercedes Benz which is considered a veteran for its auto design and manufacturing, the company can reach significant breakthroughs in the future. Being one of the leaders in the traditional antimanufacturing industry the company can also become one of the leaders in the electric vehicle segment.


What is YASA’s ticker symbol?

YASA itself doesn’t have publicly traded stock listed on the stock market since it was acquired by Mercedes Benz in 2021. If you believe in the future of the products of YASA and their ideas, then you can invest in Mercedes Benz Group (MBG), as YASA contributes to the future of Mercedes and the future of electric vehicles.

When are the Q4 statements for MBG going to be reported?

Q4 reports for Mercedes Benz Group are going to be on the 17th of February 2023. The estimate for earnings per share (EPS) is EUR 3.49 and EUR 37.74 billion in revenue for the Q4 2022 results.

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